Federer-backed shoemaker ON prices IPO above range, valued at over $6 bln

On Holding AG (ONON.N), a shoe firm backed by Swiss tennis legend Roger Federer, on Tuesday priced its initial public offering (IPO) well above the target range, valuing the company at over $6 billion.

On priced 31.1 million shares offered at $24 each, compared with a target range of $18 to $20 per share, raising $746.4 million, it said in a statement.

The shoemaker was founded in 2010 by running enthusiasts Olivier Bernhard, David Allemann and Caspar Coppetti, with Federer investing an undisclosed sum in the company in 2019.

The 20-time Grand Slam winner teamed up with the company earlier this year to develop the Roger Pro tennis shoe.

The company’s largest market is North America, which accounts for nearly 49% of total sales, followed closely by Europe.

On is due to begin trading on the New York Stock Exchange on Wednesday.

Goldman Sachs & Co, Morgan Stanley and J.P. Morgan are among the underwriters for the offering.